Harmful thinning out of the product range, millet, brown rice and others
Schädliches Ausdünnen des Sortiments, Hirse, Vollreis und andere
Last year, a number of items that were all my favorites disappeared from the Flamatt store. Now, for example, there are what feels like 200 packs of the same type of breakfast cereal taking up 5m of shelf space.
Profit isn't everything! Thinning out the product range is harmful. Because:
-loyal customers are driven away
-because they visit the Migros store just for a favorite product, do all their other shopping there and see the innovations.
-If this product is missing, the consumer goes to the (larger) Coop or Denner branch in the village.
-The customer gets the feeling of being unwanted
-The customer gets the feeling that Migros wants to make the store unattractive so that it can be closed
It would be better:
Stock a corner with "specialties", products which are still in demand but no longer generate much sales.
Products that have disappeared:
-Sheep's milk (important for allergy sufferers)
-Sandwich cream green Vegiline
-Milk spread Brunch
-Coffee Espresso ground Max Havelaar Fairtrade
-raw rice or brown rice
-Millet for cooking (not flakes)
-Couscous
-Bulgur
-Budget cereal bars
-Farmer of the simple varieties
and certainly many more