If I read the article by Cumulus boss Bendeikt Zumsteg, then the sales bonus from CHF 1500.00 will definitely be dropped. This is like cash, which has rewarded precisely those customers who loyally and regularly bring a lot of money to MMM. Among these 700,000 customers (that's how many there are) are families with many children who often don't have the extra money to go to a concert or fly somewhere. It is typical that marketing experts create offers that are not absolutely necessary or that benefit people who otherwise have money for all sorts of other things. It's a shame that the popular Cumulus card is now one of them.