I don't know why everything always has to change just to make consumers even more dependent. For me it was good the way it was and I think for many others too. If you have to look at the money, it was like an extra little chunk.
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All replies (4)
Guest
@remalu: What are you talking about? Have you ever read what's behind it? Because the only thing that changes is that you have ADDITIONAL options for using your blue coupons. Nothing is being taken away from you, you still have a free choice, and as a consumer you are not being made more dependent.
Or you can use facts to explain where you feel restricted.
If I read the article by Cumulus boss Bendeikt Zumsteg, then the sales bonus from CHF 1500.00 will definitely be dropped. This is like cash, which has rewarded precisely those customers who loyally and regularly bring a lot of money to MMM. Among these 700,000 customers (that's how many there are) are families with many children who often don't have the extra money to go to a concert or fly somewhere. It is typical that marketing experts create offers that are not absolutely necessary or that benefit people who otherwise have money for all sorts of other things. It's a shame that the popular Cumulus card is now one of them.
Guest
I would like to apologize to everyone, I misunderstood and therefore expressed myself incorrectly. I have also been a loyal Migro customer for many years.
Guest
@purlimunter, then read the article again and in full. Because instead of 1,500 in 2 months, you now get a bonus coupon for as little as CHF 100 and I think for CHF 500 you get another higher one for your next purchase. I'm more likely to manage the 100 CHF than the 1,500 in 2 months.
But as Hanspeter said above, the whole thing doesn't come under Cumulus-Extra, because a large family doesn't have to use it at all. Even if I don't exactly rarely see families with 3-4 children in the movie theater where you can apparently also exchange the blue coupons.