Pulled pork BBQ - is it a must?

Pulled Pork BBQ - Muss das sein?

At Migros "Pulled Pork BBQ"
Country of production: Ireland, with meat from the EU (the information on the price tag probably doesn't match the truth either).

https://abload.de/img/photo07.02.19115422zckty.jpg
https://abload.de/img/photo07.02.1911522525k0t.jpg

Price: 11.90 CHF / 360g = 3.30 CHF / 100g


The same product is also sold in the UK for 6.98£/ kg - that's about 9 CHF / kg
https://abload.de/img/snip1vk4k.png

For comparison with the competition:

"Pulled Pork BBQ"
Country of manufacture: Switzerland, with Swiss meat

14.25 CHF / 621g = 2.30 CHF / 100g

https://www.coopathome.ch/de/supermarkt/fleisch-fisch/abgepacktes-frischfleisch/schwein/bell-bbq-pulled-pork-ca/p/5780149

How can it be that Migros offers inferior quality for a higher price?
I am of course very curious to hear the answer.

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