Who doesn't love making a burger at home? While the range of patties is getting better and better, there is unfortunately still a lack of satisfying burger buns. In many cases, the buns are too dry and lack flavor. Good burger buns are not just white bread, they are much closer to a brioche. Migros doesn't have to reinvent the wheel. With their sandwich buns (https://migipedia.migros.ch/en/111744000000) they already have a very good basis. If these buns were available in a burger format, I would probably prefer them to any burger bun offered by Swiss retailers.