So if Migros is already complaining about the different cost prices in Germany and Switzerland, then please don't do the same: If I understand correctly, Alnatura is owned by Migros. So I don't understand why the same product costs around €1.50 in Weil am Rhein, but around €2.50 in Migros Gundelitor. If I can get fresh strawberries directly from local producers in Weil at the market for €2 (Migros Gundeli "only" CHF 4 due to a special offer), then I can buy Alnatura products in the Alnatura supermarket right next to Weiler Rathausplatz in the same breath. I am someone who is actually against shopping across the border. But when even Migros offers identical products in Switzerland at a much higher price than in Germany, I don't see why I shouldn't make the short journey by bike or the 8-seater Trämmli.
All replies (5)
10 years ago
Alnatura is not part of Migros, but is a strategic partner for the organic range (where Migros can only grow, alongside the vegan range)....
Alnatura is a separate company that sells its products at dm (where they will probably soon be discontinued), globus, tegut, soon possibly also at rewe and now in eastern europe at the REWE group.
In my opinion, the Alnatura prices are not that much higher than here in CH..... of course not everything can be 1:1, but I would prefer the retail prices for cosmetics to fall....
Alnatura's unsweetened almond milk costs €2.95 at Migros and €2.95 in Germany.
9 years ago
Not everything in Switzerland can have the same price as in Germany. Because in Switzerland we have decent wages (no 5 euro jobs), more rent, higher insurance, ... and generally higher costs. That has to be covered somehow...
The only thing that bothers me is when the price is double or much more than in Switzerland.
Guest
9 years ago
In Germany, retailers are fighting over the Alnatura brand. Migros Zurich is in the middle of it. It is associated with the brawlers.
Der Bund: Migros in the middle of the organic clinch
9 years ago
Hello @Gundelianer,
Alnatura is an independent company and does not belong to Migros. Migros only sells Alnatura products in its stores. Best regards, Daniel
9 years ago
Nobody disputes that Alnatura is an independent company BUT: Migros sets the prices for Alnatura products in Switzerland. And Migros, as (to my knowledge) the only distributor of Alnatura products in Switzerland, has the power to set fair prices. Migros is rightly defending itself against the "Switzerland surcharge" for branded goods. But if Migros does the same where it has control over pricing, then the cries about branded products are actually pure hypocrisy. Once again: in Germany the VAT rate is 8 percent, in Switzerland 2.5 percent. The input tax deduction that Migros can claim therefore makes the products 5.5 percent cheaper. I could even understand a price mark-up of, say, 10 percent across the entire range of products on offer. But I can't understand price mark-ups of up to 50 percent. It is true that there are individual products that are even offered slightly cheaper than in Germany. But it's worth taking a closer look. In the case I know, there is already a Migros product that is significantly cheaper than the one from Alnatura. If the price difference were too great, nobody would buy the Alnatura product.
And perhaps one more thing at this point: not all organic products are the same. As far as I know, the EU guidelines are much lower than those of Bio-Suisse (Bud), for example. This means that producers abroad have lower production costs than those in Switzerland. This would also justify a downward price adjustment by Migros.