Gfk says Coop is now number 1 in retail. Coop overruns MIGOS in all areas. What is Migros doing wrong? Much too expensive, too little representation in the communities. Mirgos hasn't made any headway for years and nothing will change. Coop mercilessly overruns Migros with brains that know how to do business. The boring, cumbersome MIGROS There's nothing left of DUtti except the name MIGROS.