Easter will be Jööh and similar campaigns are a terrible waste of plastic

Ostern wird Jööh und ähnliche Aktionen sind grauenhafte Plastikverschwendung

Dear Migros,

Every time you run the 'Ostern wird Jööh' campaign again, my stomach almost turns. Practically all my daughters' classmates have several of these bunnies, and we have the unpleasant task of explaining to our children why they are not allowed to take part. The second-hand shops in Switzerland are full to the brim with all your bunnies, Nanos, Twistymanias, Storymaniafigürli. Every visit to a Migros restaurant results in people taking home a plastic plate, a plastic beach ball or something similar. I know that many of your customers will think this is great, and it's a cost-effective way to retain young customers - but in 2018, this is completely irresponsible. I don't have a solution ready either, but have you thought about how these actions can be reconciled with your sustainability requirements?

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All replies (2)

NDee

I always imagine how these plush figures and other "toys", which trigger a collecting fever/addiction in the little ones, are produced by the millions in some distant factory. By workers whose wages are at the minimum level, but are still produced with a bad aftertaste. How they are shipped in huge containers, with a nasty CO2 footprint... are distributed to the various branches and in the end are left in heaps.

Why not offer something on the subject of environmental protection? Collect points/glue for wild bee hotels made in Switzerland in do-it-yourself kits... or flower seeds for biodiversity... or there must be people out there who know more about such sustainable actions than I do.

Goodbye throwaway/consumer society - Migros must become a role model. For the little ones and the big ones.

And you should finally abolish the quenching zone. Sugar in abundance. Finally think about the next generation. All the way through.

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brun-leubin

Dear Migros,

We have also stopped this collection. The Storymania was great, it's just a shame that you no longer supported the box at Easter (it would have been able to do this and the system would have been a bit more sustainable).

The quenching zone no longer exists in many German supermarket chains. Why don't you abolish this too or create something meaningful (without sugar and preservatives). Recently we were in a supermarket where I could see everything from the entrance to the store door. What's more, all the aisles were labeled with what was there (Pastagasse, Sossenstrasse, Konserven Allee etc.) Wouldn't that be something for a new store concept? It makes it easier to find the items.

The "Manias" will probably always be there, but without us. I explained to my boys how much money such an item costs and how much we would have to spend to afford one. They both realized that it was far too expensive.

BL

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