Orange Garden - M-Industry in China. | General | Forum

Orange Garden - M-Industry in China.

Orange Garten - M-Industrie in China.

M-Industry products have recently been marketed in China under the Orange Garten label. I have 2 questions about this:

How did you come up with the name Orange Garten, which is a mixture of English and German? Why not orange garden? Orange Garten sounds really stupid to me.

Why are none of the websites / stores in English? When I think of Hong Kong or the tens of thousands of expats in China, that would make sense. Or have I simply overlooked the button with which you can change the language?

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All replies (1)

Nina_Migros

Dear @stecki

The name Orange Garten was chosen deliberately and not Orange Garden. It refers to the western production in Europe and at the same time we can use the name to convey the values of Migros. This is very important in order to gain the trust of Chinese consumers who, following various food scandals in their own country, are very concerned about the quality and safety of products.

Regarding the website in English: Our presence in the Chinese online market is only a few months old. We are currently targeting Chinese consumers with the Orange Garten stores on the e-commerce platforms Kaola and Tmall and the orange.garten.cn website. So you haven't missed a button :)But a translation of the website into English is certainly conceivable at a later date.

Best regards, Nina

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