Introducing and launching a new frozen product - what needs to be considered?

Neues Tiefkühl Produkt vorstellen und lancieren - auf was muss geachtet werden?

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I have been working in the catering industry for over 20 years, building, advising and supporting companies as a coach, mentor and trainer. Now I would like to launch first one and then further frozen products on the market, which is very popular in Switzerland and also internationally. Frozen products in the higher price segment (meat, vegetarian & vegan). Now I would like to get more information on how to approach this most efficiently with Migros. I am also in talks with some other discounters but would of course also like to receive information from Migros.

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