I don't like the new organic product design at all... It's almost 80s, ugly and old-fashioned. The previous one was so beautiful, simple and modern, really appealing. Now I don't want to buy the products (I only do it because I know the quality and just want them), but it doesn't motivate me to try new products. Terrible packaging, so much for: new is not necessarily better.... =( I'll probably have to go to the competition more often than I thought!