I suggest you get the people in charge together for a day of opening packaging, that should be beneficial. Why on earth do we constantly have to redesign packaging that has worked quite well in the past? Take Cornatur products, for example: Previously light, thin and easy to open (one corner was unsealed, easy to pack and therefore peel off the foil). Now clunky (takes up more space on the shelf and in the customer's fridge and causes more waste), heavier, and can only be opened with a knife or scissors.
As has been written before: If you don't make it as an engineer, you end up in the packaging industry. What these sadists constantly unleash on their customers is unbearable. I only know of one really laudable exception in recent years, and that is the new, easy-to-open lids on jars of jam and pickles. Only the stars know why these have not yet become standard...
All replies (6)
Hello @Federwolke, thank you for your feedback. Many of the Cornatur Quorn products are now pasteurized. This means that these products now have a longer shelf life. However, for this process we have to choose packaging that allows pasteurization in the sealed tray and has good heat stability. The plastic trays may now appear more bulky, but this new process allows us to massively reduce food waste, which we unfortunately had to accept before due to the extremely short shelf life, so the bottom line is that the new value chain is now much more ecological than before. Kind regards, Richi
Hello @Bodenseeknusperli, thank you very much for your feedback. I apologize, my answer came across incorrectly. According to the specialist department, we had very little food waste with these products. Nevertheless, there was a desire to extend the shelf life. We are meeting this need with the current variant. Best regards, Richi
Hmm... Who made this request for a longer shelf life? Not from me at any rate. The average of 10 days from purchase to the best-before date was more than enough, and I've never had anything spoil (even a few days after the best-before date). The product I bought last week in the new packaging didn't last any longer than before. So there must be something wrong with the answer or the product is now selling less well and staying in the store longer - no wonder with this unfriendly packaging.
In any case, I now have to think more often about whether I still buy these products, because the advantage (longer shelf life) is not recognizable for me, instead there are many disadvantages (more space consumption when transporting home, in the fridge and even more so in the already usually well-stocked freezer compartment and finally also in the Ghüdersack) and the mess when opening.
Thanks also for the confirmation, although not written, that although we can land on the far side of the moon or on Mars with pinpoint accuracy, we can't manage packaging that is both heat-resistant and easy to open. It's already been the same with venison pepper, but not only with a mess, but also with a huge mess because of the sauce.
Thank you for your renewed feedback @Federwolke. We note that you do not like the new packaging. We have received various feedback on the longer shelf life, which has motivated us to make this adjustment. We are constantly reviewing our packaging and if the innovation does not prove successful, we will continue to optimize it. However, we do not currently see any need for action. Thank you for your understanding and best regards, Tamara
Dear Migros,
Do these Cornatur products also have to have cardboard around the plastic (I would prefer just cardboard instead of plastic, but I can also see that this doesn't work)? Sure, it looks nicer with the cardboard sleeve, but it's really not necessary. The product information could also be on a sticker. Simply because of the mountain of garbage...
Hello @El_Braetzelibueb, thank you for your message. As we have already informed you, we are constantly reviewing the packaging. Your feedback is a helpful suggestion. I'll be happy to pass on your input. Kind regards, Richi