However, I didn't think everything needed to be streamlined. On the one hand, the overview is much better now, but all the questions are mixed up here...
The reason why I started the topic "Migipedia and the declining interest" was not the clarity in general, but rather that the customer echo or Migipedian echo has less and less influence on those responsible for the product range.
If they used to listen to the criticism of the M-Budget paper and then launched it in two variants, I hardly read any success stories about some products that were always in demand here.
To name the tiresome topic: Skyr, Alpro, Leger bread (light), more vegan products etc....
There have certainly been success stories such as Mountain Dew (although Coop has also recently added it to its range), but I see no reason to actively sacrifice my precious time on Migipedia for comments on individual topics that are then discussed for x years and ultimately come to nothing.
Lidl Switzerland recently launched Skyr, Coop has launched Skyr... and Migros still sees no interest in launching this product?
I wouldn't be surprised if next year's sales figures reflect the current mood.
The biggest area of the product range that has major weaknesses in my opinion is the dairy department.
....
Nevertheless, I remain loyal to Migros.... Lidl Switzerland and Coop have made gains this year...
What do you think Migipedia?
All replies (2)
Hello EEnergy
Thank you for your feedback. Of course, critical comments also have a voice on Migipedia. After all, they help us move forward.
However, our attitude has not changed. We still take your feedback just as seriously as ever and pass it on to those responsible for the area.
A current example shows that your feedback is being listened to. Unfortunately, nothing has been finalized yet and we are therefore unable to inform you. However, we guarantee that we will always do our best.
The competition never sleeps, you're absolutely right. Your opinions are all the more important to us. I would also like to take this opportunity to mention that we have already been able to launch many great products thanks to you. I would like to highlight the syrup area. The product managers have already worked with us several times because they really appreciate the contact with you.
This spring and summer we had a crowdsourcing project for a new spread and one for a new frozen dish. These are associated with complex product developments, so we still have to be patient. We are looking forward to the finished product and to many more exciting projects with you.
Best regards,
Silvia