In my opinion, the small bread range at Migros has become boring in recent years. Apart from the football rolls, hardly any new products have been listed or tested.

When I look at the Lidl small bread range, for example, I find 1) the presentation more successful 2) more innovative...

Why haven't they launched light-colored protein rolls?
But tomorrow in Hofer (Aldi in Austria) there will be chia rolls (chia = superfood)

Instead of constantly launching new bland syrups that sooner or later end up in the 50%-off-the-range rack, the community could have been asked to vote on new rolls.

Lidl and Aldi Switzerland have massively caught up in this area...