Hello, everyone. When I received my last Cumulus statement, I noticed that a "sustainability percentage" was listed on the back (I've probably never paid attention to this before). I was shocked, or at least a little surprised, to discover that we only achieve 18%. As we shop quite consciously, I was quite surprised. Admittedly, we hardly ever buy organic. But we are all the more careful to buy Swiss products. Particularly when it comes to "animal products" (meat, milk, eggs) and fruit and vegetables, we only eat Swiss products - and therefore whatever is in season in Switzerland at the time. I therefore have my doubts about the "sustainability percentage" in this current form. I can't provide any figures, but I simply can't believe that an organic banana from South America is supposed to be more sustainable than "conventional" (non-organic) Swiss fruit... (Similar considerations can be made for FSC wild-caught fish from the Atlantic and Swiss cattle.) Quite apart from the keyword "supporting local producers" - is this no longer of any value today? I am also confused by the section explaining the M-Check. It says "Where it says M-Check, it says sustainability." I have leafed through the old Cumulus statements and a few months ago (April/May) there was milk from Valflora "presented". In the small print, however, there is a list of labels that count towards the sustainability content. But the milk has no organic label. So if I understand this correctly, the milk says "M-Check", which means it "contains sustainability", but it doesn't count towards my sustainability percentage because it's not organic? Doesn't sound particularly logical to me... Suggestions from my side: either include local / seasonal products in the sustainability percentage somehow OR make a second percentage for local products in addition to the sustainability percentage. Then I only buy 18% sustainable, but I can enjoy X% local products. (You can then still discuss "regional" or "Swiss". ;-) I look forward to hearing feedback from Migros or the views of other users! Best regards Brian
All replies (3)
Hello BrianFriker M-Check offers Cumulus participants the opportunity to see at a glance how large the proportion of sustainable products is in their purchases. The calculation is a comparison with the total turnover achieved and is therefore only an approximate value. Purchases made on Migros Online (formerly Leshop), for example, are not counted, but only purchases made in Migros supermarkets or in Alnatura stores. Please also note that the sustainability percentage is only calculated on the shopping basket. So only on the Migros products. The sustainability percentage increases as soon as you buy the labels described: https://generation-m.migros.ch/de/nachhaltig-leben/nachhaltige-labels.html We would also like to point out that customers who are partly or especially mostly self-sufficient may also have a lower percentage even though they live more sustainably. All selected labels are checked by external bodies with regard to various sustainability criteria such as the use of fertilizers. The label "From the region. For the region." is not part of the Cumulus Green share. "From the region. for the region." is primarily a label of origin, i.e. the products and the ingredients of the products come mainly from the region in question. This label is also regularly audited by external bodies. However, in terms of compliance with specifications regarding origin, production method and added value. However, not with regard to the defined sustainability criteria. This is the reason why the label was not included in the Cumulus Green share. You can find more information on this topic at https://generation-m.migros.ch/de.html. I would be happy to receive your suggestions and pass them on to the responsible body. Kind regards Sofia
Hello BrianFriker M-Check offers Cumulus participants the opportunity to see at a glance how large the proportion of sustainable products is in their purchases. The calculation is a comparison with the total turnover achieved and is therefore only an approximate value. Purchases made on Migros Online (formerly Leshop), for example, are not counted, but only purchases made in Migros supermarkets or in Alnatura stores. Please also note that the sustainability percentage is only calculated on the shopping basket. So only on the Migros products. The sustainability percentage increases as soon as you buy the labels described: https://generation-m.migros.ch/de/nachhaltig-leben/nachhaltige-labels.html We would also like to point out that customers who are partly or especially mostly self-sufficient may also have a lower percentage even though they live more sustainably. All selected labels are checked by external bodies with regard to various sustainability criteria such as the use of fertilizers. The label "From the region. For the region." is not part of the Cumulus Green share. "From the region. for the region." is primarily a label of origin, i.e. the products and the ingredients of the products come mainly from the region in question. This label is also regularly audited by external bodies. However, in terms of compliance with specifications regarding origin, production method and added value. However, not with regard to the defined sustainability criteria. This is the reason why the label was not included in the Cumulus Green share. You can find more information on this topic at https://generation-m.migros.ch/de.html. I would be happy to receive your suggestions and pass them on to the responsible body. Kind regards Sofia
Hello everyone I would also find it useful, for example, if the proportion of meat and other products with a high environmental impact (e.g. with long transportation) were included in the calculation. This is just a suggestion. For me, the problem is that if I buy a steak from a label, I am still less sustainable than if I buy an unlabelled eggplant from Switzerland. Kind regards, Julia
Hello everyone I would also find it useful, for example, if the proportion of meat and other products with a high environmental impact (e.g. with long transportation) were included in the calculation. This is just a suggestion. For me, the problem is that if I buy a steak from a label, I am still less sustainable than if I buy an unlabelled eggplant from Switzerland. Kind regards, Julia
Hello Julia Thank you very much for your input. I will be happy to pass on your feedback to the relevant department so that this approach can be taken up as a topic. Kind regards Sofia