Migros is once again advertising its "price drop" and "permanently cheaper" in large and conspicuous print everywhere. I put it to the test and followed all these advertised "permanently cheaper" products for weeks. Not permanently cheaper, practically all products have become more expensive again! This advertising is simply a lie, sorry dear Migros, but you have lost all credibility with me. (Not that I would have believed that you would make the advertised products permanently cheaper...) Well, another reason why I prefer to go shopping at Lidl or Aldi (or if necessary at Denner or Coop). They don't advertise with empty promises or lie in their advertising like Migros is doing with its "price drop" advertising. As a Migros customer, I now practically feel like I've been taken for a ride and sold for a fool. Apart from that, the products that Migros has made "permanently cheaper" for a short time are still far cheaper at Lidl or Aldi at the normal price (without promotions) than the discounted Migros products, and even better quality (fruit/vegetables). NB: I don't work for Saldo, but they've noticed it too > https://www.saldo.ch/artikel/artikeldetail/nur-kurzzeitig-guenstiger/