Why does Migros now sell Ruchbrot under " Budget " ? Personally, I never buy Migros "budget" bread. https://produkte.migros.ch/m-budget-ruchbrot-ip-suisse-111012900000
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Hello keithjames, thank you for the message. We want to improve the differences and recognizability of the products for our customers. This means that the low price line is now clearly recognizable with M-Budget. The stone-baked breads are now more easily recognizable with the new line and cover the medium and upper price segments. In the in-house bakery, the products that are made on site are sold in their own packaging under "Fresh & Handmade". This means that our customers can immediately see which products are fresh and handmade on site. Best regards, Matteo
The half-white bread is also available under the budget line (https://produkte.migros.ch/m-budget-halbweissbrot), both 250g and 500g, just like Ruchbrot. But this has been the case for a long time... The ingredients, nutritional values and price are the same as before as far as I have seen; these breads are now just sold under M-Budget.
smartcoyote
The half-white bread is also available under the budget line (https://produkte.migros.ch/m-budget-halbweissbrot), both 250g and 500g, just like Ruchbrot. But this has been the case for a long time... The ingredients, nutritional values and price are the same as before as far as I have seen; these breads are now just sold under M-Budget.
Hello smartcoyote, thank you for your message. This is correct. The product received a new design in 2020. The rest has remained the same. Best regards, Tabea