Hello In case anyone is interested, there was recently an interview with the head of Migros about her strategies. private labels, why they are selling themselves. The program was called Eco talk What do you think? https://www.srf.ch/play/tv/eco-talk/video/zerlegen-sie-das-migros-erbe-frau-nold?urn=urn:srf:video:031c5fd9-b7aa-4630-8b0a-9b1721ed4f92
Thanks for the link. I saw the program and don't really know what to say about it. In any case, she can talk very well. What interests me is that she talks about 20000 own-brand products. Did I understand that correctly, or does that mean all products? How many were there before? Can you look that up somewhere? Or does anyone know?
Thanks for the link. I saw the program and don't really know what to say about it. In any case, she can talk very well. What interests me is that she talks about 20000 own-brand products. Did I understand that correctly, or does that mean all products? How many were there before? Can you look that up somewhere? Or does anyone know?
I think these are the products they produce themselves, not all private labels... Many private labels are produced by other manufacturers.
I think these are the products they produce themselves, not all private labels... Many private labels are produced by other manufacturers.
Personally, I found the video rather lame and meaningless... I find Irminger a lot more likeable... since he came from Denner, he will certainly put Migros on the right path
Personally, I found the video rather lame and meaningless... I find Irminger a lot more likeable... since he came from Denner, he will certainly put Migros on the right path
But also no strategy was presented to bring people back to Migros con lidl and Aldi.
But also no strategy was presented to bring people back to Migros con lidl and Aldi.
The problem is that many newcomers have come from Germany. They don't know Migros and its history in Switzerland. Then it is clear that they go to a retailer like Aldi or Lidl... because they know the store from their home country. Why Migros does not offer alcohol is unknown to many. Migros has certainly not benefited from immigration here. Migros has long benefited from the Migros children. If they fall away, the profile of Migros is not clear to many.
Yawning, she chatted eagerly but said nothing. And Reto Lipp was also very submissive and submissive, it was just embarrassing. When I later saw that Infosperber saw it exactly as I did, both Reto Lipp and Reto Nold, I ticked it off. I watch Eco-Talk regularly, this one was a waste of time.
