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Should Migros get into eSports?

Migros devrait-il se lancer dans l'eSport ?

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https://twitter.com/MigrosVaud/status/874880279382548480
https://twitter.com/MigrosVaud/status/874902035484856321
https://twitter.com/MigrosVaud/status/870308198682685440
https://twitter.com/MigrosVaud/status/831123117246447616

Good evening dear appreciators of Ice Tea Migros™. After having had a lot of fun reading your Twitter (links in example above) and their masterful responses full of humor, I first wanted to congratulate the person(s) in charge of the account and their willingness to be close to consumers loyal to your chain of stores present in our Helvetic land.
However, a tweet from a certain Smily_san caught my eye more than the many jokes. It goes as follows: https: //twitter.com/MigrosVaud/status/829376586579329025

This dear young man (or woman?) raises a very sensible question: will there be a Migros-sponsored e-sports team in the near future? As you probably know, in the same way as classic sports such as soccer or tennis, electronic sports - which I'll call eSports from now on - have been growing by leaps and bounds over the last few years, particularly across the Atlantic among our "friends" trying to build walls (the USA, that is). So, my question, as silly as it may seem, seems to me to be quite pertinent in view of our current society and especially young people ready to indulge in great competitions! Just imagine a video-game tournament where players proudly sport the sky-blue colors of Migros™ Ice Tea on a magnificent t-shirt! Each player could also quench their thirst between games with your oh-so-delicious Ice Tea! An effective product placement, which I'm sure could boost sales in the weeks following the team's creation! eSport is booming, and Migros shouldn't hesitate to jump at the chance to help it achieve much-deserved growth in Switzerland!

Dear all, thank you in advance for your attention to this post, and cheers!
Dieu

All replies (3)

Dear La_Chancla





Thank you for your inspiration!

I will gladly forward the message to our Ice Tea managers and am curious what other eSport or Ice Tea fans here think?



Beel journée

Kathrin_Migros

Personally, as a fan of Migros cold tea and a competitive player involved in Swiss eSports, I can only approve of La_Chancla's initiative and support him/her! If there were to be a Migros Gaming sponsor (name idea), I'd be the first to want to join!

I look forward to hearing from you!

Hello,



I'm back with a reply from our Ice Tea manager.



She thanks you for your interest, but has explained that no sponsorship is possible with our cult Ice Tea product.


The only exception to this rule are events sponsored by Migros, in which case our Ice Tea can be included as a cult brand.





We hope this does not dampen your enthusiasm for eSport....



Yours sincerely

Kathrin_Migros