Today I went shopping at Migros Aare in Lyss using SubitoGo and paid with the M-App. And then the little printer next to the monitor started spitting out a bunch of receipts: bonus coupons, discount coupons, and so on. But wait—the sales receipt is missing. Oh, right—it doesn’t print automatically. The monitor now also prints the detailed receipt—which is essential for customers who need to keep accounting records—complete with VAT confirmation. At the exit, a poster reminds shoppers about the loyalty booklet and stickers. Yes, exactly! Where are those valuable stickers for the SubitoGo shopper? A friendly Migros employee explains that the correct coupon or receipt is missing, and she’s not allowed to hand out stickers.
Dear Migros Aare, in the 21st century, digital is the way to go. If you must, just make your stickers, discount coupons, and bonus coupons digital—and save on expensive thermal paper and Migros employees who only end up upsetting customers with negative responses.
Today I went shopping at Migros Aare in Lyss using SubitoGo and paid with the M-App. And then the little printer next to the monitor started spitting out a bunch of receipts: bonus coupons, discount coupons, and so on. But wait—the sales receipt is missing. Oh, right—it doesn’t print automatically. The monitor now also prints the detailed receipt—which is essential for customers who need to keep accounting records—complete with VAT confirmation. At the exit, a poster reminds shoppers about the loyalty booklet and stickers. Yes, exactly! Where are those valuable stickers for the SubitoGo shopper? A friendly Migros employee explains that the correct coupon or receipt is missing, and she’s not allowed to hand out stickers.
Dear Migros Aare, in the 21st century, digital is the way to go. If you must, just make your stickers, discount coupons, and bonus coupons digital—and save on expensive thermal paper and Migros employees who only end up upsetting customers with negative responses.
