I have just read in the Migros magazine that the Migrolino stores now also have their own product line. Is that really necessary? Aren't Migro products simply being sold in new packaging at a higher price? I've also been annoyed when I've had to buy an expensive branded product in Migrolino because the identical Migro product is simply not in the range. I suspect that the larger profit margin plays a role here. I also don't understand why Hiestand bread is sold. Migros bakes 6 days a week and takes on a third-party brand that is so much more expensive :-( I am aware that Migrolino stores are not intended for everyday shopping. But either Migrolino is Miggos or it isn't!