I'm currently looking for a good TV set. I noticed in Migros that the advertising video that the sets broadcast is very good.
Unlike in your own home, you have to look at the TV sets very closely, so the picture can't be perfect. You can simply see the individual pixels. But if the video itself is not ideal, the impression can only get worse. I had to compare several devices to find that they all had the same picture errors and the same elements faltered. And the color gradients had visible stripes. This is not acceptable!

If the film industry is already making great films, you have to make even better ones! Because here in the electronics store, I as the buyer stand directly in front of the device and not a few meters away from it. (although you can also see some faults from there)