Migros would be stupid if it introduced Lindt as a competitor to its own and popular Chocolat Frey. Personally, I think that there are already too many branded products in Migros. I'm glad that I usually buy a product made in Switzerland when I buy Migros' own brands.
Please no more branded products in Migros!
You can buy many branded products on every corner, but Migros' own brands are only available in Migros.
And that's exactly how Migros became big!
It would be better to have more own brands again, they are just as good as expensive branded products, sometimes even better (e.g. Tresella) and often cheaper and, as stecki wrote, often produced in Switzerland.
Guest
Hello everyone,
Thank you very much for your comments. In order to meet all needs, Migros always has to strike a balance between its own brands and larger brands as well as regional and national products. In principle, both local producers and own brands should play a central role. But I will also pass on the request for larger brands, such as Lindt and Pringles, to those responsible.
Kind regards,
Antonia, Migipedia team
