As the launch of a car line is hardly worthwhile even for Migros, one could consider launching an M-Budget, a Famigos and a Generation line together with a car manufacturer or importer.

The M-Budget line should include an affordable small car at an absolutely fair price for young drivers and be available in trendy green with white lettering.

The Famigos line should include a family van and / or estate car at a fair family price... the list is of course not necessarily exhaustive....

Generation M line should be a car with alternative drive.

...but the car from the region for the region will probably always remain just a dream