Migros pretends to be so environmentally friendly and with its latest Mania is once again causing an unparalleled plastic waste battle.
With all the sustainability and ecological promises made by Migros, the additional "bonus gifts" are very questionable.
It would definitely make more sense to give products to customers at a lower price than to produce additional mountains of waste!
But of course, then the next generation of young customers won't be attracted.
I'm a Migros kid and usually shop at Migros. Migros is certainly also strongly committed to sustainability, but the latest Mania promotion is more than questionable! On the one hand, I've been using these new veggie bags for a few weeks now (a very sensible thing!) and then the cashier puts a pile of these Mania things in an extra plastic bag. Huh?! When I get home, I look to see what it is. Apart from a pile of garbage (for each of these plastic pieces, a plastic bowl in a plastic bag. Goht's no! That's just as stupid as those emojis from Coop. I will definitely return these things next time and hope that others will do the same. The first Mania promotions with the scrapbooks and stick-on pictures were OK. But for such new campaigns, I would ask those responsible for marketing to consult with the sustainability department. Do we even need such campaigns nowadays?
Migros would stop doing this very quickly if all, really all customers who don't want this garbage (and still have to pay for it!) would consistently avoid Migros for the duration of such campaigns. That would be more efficient than complaining about it three times a year on Migipedia. It would have paid for itself very quickly if sales fell by just a few percent each time.
You have to imagine that: Always peddling sustainability on the surface and then importing such mountains of waste. I shook my head even more at these horrible, extremely cheap, garbage Lego dividers at the checkouts, which will certainly end up in the bin in a few weeks' time once the campaign is over. I would love to see this mountain of dividers from all the stores in Switzerland collected in a pile to show people the idiocy of such marketing gimmicks. But Migros doesn't have the courage for such a thing, true to the motto: preach water and drink wine...
Hello everyone, sustainability is very important to Migros. Everything about Migros' commitment can be found athttp://www.generation-m.ch. The rating agency Oekom analyzed the sustainability of 140 retailers and Migros took first place by a wide margin:http://www.migros.ch/oekom
For the current Mania, it was unfortunately necessary to additionally pack some of the elements in a plastic tray for technical production reasons. This is made of PET and is recyclable; we are looking for alternatives for future Manias. The collection elements are intended to be used over a longer period of time.
We have also come up with something for the plastic trays. Over the course of the week you will find craft ideas with the plastic bowls athttp://www.migrosmania.ch. Have a look there then.
The product dividers are also recyclable materials. They will be returned to the manufacturer at the end of the Mania and the manufacturer will then reuse them.
Kind regards
Urs
In my opinion, Migros is torpedoing its own efforts to be seen as a sustainable retailer with the current Mania campaign. The minimal collectibles are surrounded by several times as much packaging! The production, recycling or destruction of the packaging consumes resources unnecessarily.
After the Nanos, the cantonal collection blocks, the marbles and the unspeakable round things (I don't even know their names any more, let alone their function), customers are now once again presented with items that lose all appeal to children shortly after the end of the collection campaign, disappear into the attic or cellar and are thrown away or recycled during the next family clean-up.
That is not sustainability! Customer loyalty obviously has to be periodically restored through similarly controversial campaigns, the items collected are always ecologically more than questionable and the raw materials used are only partially recyclable or not recyclable at all.
I find the reference to Generation-M remarkable. On the subject of waste & recycling, 2 of the seven promises (28%) are not on track or not fulfilled.
I don't want to be put off any longer: "We are looking for alternatives for future Manias". Migros has already had many Mania campaigns to look for alternatives. I can no longer take this statement seriously.
And by the way: my children are also annoyed that so much garbage is included for the minimal collectibles. Your reputation is sinking.
At least it's recyclable - Migros will certainly get an extra flea beetle in its exercise book for that. But how many people will really recycle the garbage when they want to get rid of it, or how many know that the packaging can be recycled and where to put it?
This campaign shows once again that Migros is not above making excuses when it is taken at its own word (Generation M promise) by critical customers. It is still better than producing recyclable junk to not produce any junk at all. And above all, it is cheeky to carry out such actions that run counter to sustainability at the expense of the entire customer base. If you want to collect junk, you should have to pay for it yourself. Only then will it become clear how unnecessary it is, because hardly anyone is prepared to pay for it.
It's also an imposition on the employees. When I asked if I wanted Manias, explaining in a friendly but firm manner why I thought this action was wrong, the cashier said: "You're right. And many customers complain to US about it, it's not our fault." I hope the staff also have the courage to pass on this negative feedback from customers to the right place.
Guest
I am extremely critical of these collection mania campaigns that are now taking place all the time. It annoys me. In the end, it's just useless waste, a customer catcher aimed at the children. I mean mommy and daddy have to have bought at least until then for x times 10, so that son or daughter gets the big and loudly courted toy "for free". I think it would probably be cheaper for many parents to pay once for the unnecessary bricks, soft toys etc. than to have to collect any stamps. What's more, how are all these Mania campaigns financed anyway? Advertising, production, organization, project ideas and material, communication are not for free either. I would be interested to know what percentage of the price of each product in Migros is made up of these Mania campaigns.
The Migros inventor wanted something completely different.
I think Migros would appear and act more popular, more authentic, more respectable and more Swiss if it thought back to the basic idea and simply dispensed with such pointless collection campaigns.
Migros doesn't need to do that.
