A good example this morning in Migros: organic cucumbers from Spain - individually sealed in plastic film! Spain OK, if you must, as they're probably not quite ripe in our gardens yet, but organic and plastic film doesn't work for me (Generation M?). Why not just use a paper or cardboard sleeve? Nevertheless: Migros is making progress, for example the SKYR cup: previously a plastic lid over the aluminum foil, now only printed aluminum foil.