You never stop learning, but thanks to Migros there's always something new

Man lernt nie aus, aber Dank Migros immer wieder Neues

Shopping at Migros. And I notice a six-pack of yogurt: seasonal yogurt. And what flavor is it? Currant, apricot and rhubarb. And what do I learn from this? Currant and apricot are in season at the moment!
Dear Migros, am I stupid or what? I always thought the season for apricots and currants was later. Rhubarb yes! But not apricot and redcurrant.
Can Migros explain to me how this seasonal promotion is formed?

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All replies (2)

M-Infoline

Hoi @Entenfuss, thank you very much for your message. We offer 2 summer and 2 winter varieties of seasonal yogurts. So that we can offer certain varieties at all, we obtain the fruit - as long as there is no official harvest - from the warehouse of the previous harvest season. Kind regards, Richi

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Entenfuss

I was expecting just such a pointless answer!
The point is that currants and apricots are not in season. Otherwise Migros could advertise the season for all its fruit yogurts. But of course the seasonal thing is just a somewhat ill-advised advertising gimmick.
Migros could simply sell the rhubarb yoghurt and then honestly declare it as a seasonal offer and not make up some nonsense about it.
But as I said, I wasn't expecting a different answer.

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