Good evening, what criteria are used to determine a branch’s “M” rating? Is it based on the branch’s square meters or on the number of products/assortments available?
Good evening, what criteria are used to determine a branch’s “M” rating? Is it based on the branch’s square meters or on the number of products/assortments available?
I’m hoping it’s based on the number of products, because anything else would be nonsense. After all, no matter how large a store’s sales floor may be, the product selection is artificially limited by stocking the shelves with multiple rows of the same items. When I walk through my store, I shake my head so much that I’m starting to worry about my neck muscles. The latest example: Hazelnut Vogelnestli and Spitzbuben, each in double rows—but no Amaretti! 😖
I’m hoping it’s based on the number of products, because anything else would be nonsense. After all, no matter how large a store’s sales floor may be, the product selection is artificially limited by stocking the shelves with multiple rows of the same items. When I walk through my store, I shake my head so much that I’m starting to worry about my neck muscles. The latest example: Hazelnut Vogelnestli and Spitzbuben, each in double rows—but no Amaretti! 😖
It's even worse: Some MM stores have a second "M" in their name simply because an M-Restaurant is attached to them (e.g., Bern-Freudenberg). In terms of product selection, they hardly differ from a regular M store (e.g., Gümligen). We’ve already discussed this in great detail here on the forum, but I don’t feel like looking it up right now...
Hi Jeanne77, thank you so much for your message. Stores marked with an "M" are smaller stores that offer groceries and a limited selection of everyday non-grocery items. Their sales area does not exceed 1,500 m².
MM stores offer, in addition to groceries, a wider selection of non-food items and feature several service counters. Their sales area ranges from 1,500 to 3,000 m².
MMM stores are larger centers that offer groceries and a complete selection of non-food items. In addition to a variety of service counters—such as meat, fish, and flower counters—they usually also have an in-store bakery. There is often a restaurant or take-out counter attached as well. The sales area is over 3,000 m². Best regards, Lea
Hi Jeanne77, thank you so much for your message. Stores marked with an "M" are smaller stores that offer groceries and a limited selection of everyday non-grocery items. Their sales area does not exceed 1,500 m².
MM stores offer, in addition to groceries, a wider selection of non-food items and feature several service counters. Their sales area ranges from 1,500 to 3,000 m².
MMM stores are larger centers that offer groceries and a complete selection of non-food items. In addition to a variety of service counters—such as meat, fish, and flower counters—they usually also have an in-store bakery. There is often a restaurant or take-out counter attached as well. The sales area is over 3,000 m². Best regards, Lea
Good morning, thank you for the clarification.
So, if I understand correctly, the difference between M, MM, and MMM is determined primarily by the retail space and not by the actual variety of products and services offered.
I must admit that this logic leaves me rather perplexed. As a customer, I would have thought that such a classification would be linked primarily to the available selection and not to the square meters of the store.
Kudos, anyway, to the marketing professor who came up with this system: I imagine he found his degree along with the Nobel Prize inside a bag of Zweifel Joux Joux Chips.
Best regards.
