Please leave Léger Tartinette processed cheese in the range!
Léger Tartinette Schmelzkäse bitte im Sortiment lassen!
Hello
Migros recently decided to remove Léger processed cheese in tubs from its range: https://migipedia.migros.ch/de/leger-tartinette
The reason is declining sales. Of course, there is less of it in the warmer months; I myself, like many others, have used the product for hot dishes.
It's great for cheese sauces, soups etc. - creamy, spicy and light.
There is no alternative on the shelf :-(
I am hugely disappointed, I have used processed cheese for many recipes that I can no longer prepare so easily. I VERY much hope that Migros will include the product in its range again!
In general, it might also be an option to advertise existing products in recipes or wherever more instead of introducing new products (I don't mean the developments here on Migipedia but things like Cheeasy Apéro Cube Mix or similar).
This also gives these products the chance to be rediscovered or noticed....
All replies (3)
SaliHappiness,
I can understand your frustration very well. Once you get used to a product, you don't want to do without it. However, if the sales figures are really unsatisfactory over a longer period of time, the people responsible for the range must of course take action. I will pass on your feedback and keep you up to date. Best regards, Silvia
Hello Silvia
Thanks for the feedback. Well, as I said, I think a lot of it has to do with marketing.
I look forward to hopefully good news :-)
Best regards
Hello Happiness,
The Léger Tartinette was removed from the range in October 2015 due to declining sales. Of course, seasonal fluctuations were also taken into account
Unfortunately, the Léger Tartinette has not been selling well for years. Have you ever tried the Philadelphia Balance ? Perhaps this product would be a worthy replacement.
Philadelphia Balance also tastes good in sauces and soups. :)
Best regards,
Silvia
