Thanks for your suggestion @rMMM7





I checked with the dairy department to see what the chances are. Buttermilk doesn't seem to be very popular with our customers, so it's unlikely that the range will be expanded. In around 2-3 months, we will be introducing a mocha variant under Oh! High Protein. Perhaps this will become your new favorite product?





Best regards


Tamara

Quite simply, the entire dairy range has to be switched to the "Oh!" and "You" brands - haven't noticed yet?

Both brands are much more expensive than the previous range.

And the previous Legér mocha drink was simply low in calories, whereas the new Oh! is high in protein.

Hi Tamara
Thanks for the feedback. Well, probably not. For the same reasons as others have written before & also in response to this question. On the one hand, the price difference is too big & on the other hand, the basis is not comparable: high protein vs. light & low fat

@Bodenseeknusperli: The new line under which we are launching it is not only low in fat, but also has a high protein content and is also lactose-free. As we cannot expand our range at will, we have to say goodbye to similar products that are no longer doing so well. Best regards, Tamara

The "high protein" thing is a good marketing and sales gimmick, these "high protein" products don't really have much more protein than conventional dairy products (and products from aha!)... At the moment the hype is on high protein, so everyone is going along with it. As soon as the next hype comes along, high protein will disappear and then the new hype will be hip. Pure marketing and pure sales strategy, that's how you make sales.