1 Sometimes it's exasperating! In a 1-M store, options and space are limited. We all understand that. But despite the problems mentioned above, dozens of products are stocked twice.
Private label and Thomy sauces and soups! Couscous as M-Bio and the same as near-organic from Alnatura.
Of course, dear Migros assortment gurus, you can do this. But please do so in large MM or MMM stores. But not in small stores. Because we would also like to eat bulgur or something.
And the saying that I just have to go to a larger store doesn't work. Because of the Generation M philosophy. Because I shop on foot every day. That's Generation M in action.

2. generation M is a lot of warm wind. Eating meat is not eco-friendly. It is. You can't argue it away. Migros should offer a veggie counterpart for every (ready-made, frozen) product/prepared meal with meat, even in 1-M stores. In favor of meat-FREE (not meatLESS!) products, the meat and fish assortment can be trimmed down a bit.
In favor of a more environmentally friendly diet, not so much meat should be advertised in the Migros magazine.

3 Chickeria / Generation M
But completely missing the trend! Vegi is becoming increasingly popular and Migros is coming along like the old Fastnacht with a Güggeli-Beiz!!!