Le Café National - customer creation on Migros shelves
Le Café National – Kundenkreation im Migros-Regal
Do you remember Migros' "Le Café National" campaign from September 2019? The search was on for Switzerland's favorite coffee - in other words, a capsule recipe that most customers would like. Around 30,500 coffee creations were created within three weeks. The type of preparation - should the new coffee be espresso or lungo-based - the degree of roast and the flavor could be selected online. The customer creation "Le Café National" is now available on Migros shelves for three different coffee machine systems - as a Delizio capsule, as a Café Royal Nespresso®*-compatible capsule and as a Café Royal Nescafé® Dolce Gusto®*-compatible capsule.Strong, chocolaty-nutty espressoAnd this is how the Swiss prefer to drink their coffee - at least if you look at the 30,500 or so creations from our customers mentioned above: a strong espresso with a chocolaty-nutty aroma. This makes the coffee ideal for milk-based drinks. The customer creation was developed by the Migros in-house roastery Delica AG in Birsfelden. For over 15 years, Delica AG has been producing practical single portions as aroma-sealed capsules - now also in aluminum - for coffee enjoyment at the touch of a button * This brand belongs to third parties who have no connection with Migros or Delica AG.