I don't understand how an orange juice produced in South America (Orange Arancia) is sold by Migros under the M-Check label as CO2 climate-friendly. Can someone explain this to me?
Hello Philthink, we were happy to discuss your request with the specialist department. The climate assessment is carried out across the entire range - and not on a range-specific basis (therefore: fruit juice is not compared with fruit juice, but the scale is "applied" across the entire range). See Questions & Answers M-Check "Why is the climate comparison made across the entire range". Best regards, Mia
Hello Philthink, we were happy to discuss your request with the specialist department. The climate assessment is carried out across the entire range - and not on a range-specific basis (therefore: fruit juice is not compared with fruit juice, but the scale is "applied" across the entire range). See Questions & Answers M-Check "Why is the climate comparison made across the entire range". Best regards, Mia
Hi Mia, I understand that it is difficult to assess the climate compatibility of an individual product, but the declaration is very misleading as the reference to the range is not stated. The customer buys the product and not the range. The label shows them directly that what they are buying is very climate-friendly (5 stars), they do not associate this with an assessment of the product range. Everything else on the label also describes the product and not the range (price, origin, content, etc.). What is important is how the information is interpreted. I hope it is not Migros' intention to deceive the customer, because orange juice from South America is really not climate-friendly and should not actually be in the range at all, certainly not in one that is declared as climate-friendly.
Hi Mia, I understand that it is difficult to assess the climate compatibility of an individual product, but the declaration is very misleading as the reference to the range is not stated. The customer buys the product and not the range. The label shows them directly that what they are buying is very climate-friendly (5 stars), they do not associate this with an assessment of the product range. Everything else on the label also describes the product and not the range (price, origin, content, etc.). What is important is how the information is interpreted. I hope it is not Migros' intention to deceive the customer, because orange juice from South America is really not climate-friendly and should not actually be in the range at all, certainly not in one that is declared as climate-friendly.
Hello Philthink, thank you for your feedback. A range-specific scale would mean that there would be meat products with 5 stars in the climate section, for example. This would imply that meat is climate-friendly. However, our aim with the M-Check is precisely to promote sustainable consumption and use the star rating to highlight high-emission products. Our market research has shown that a range-specific scale is not comprehensible. 3 stars on milk would mean something different to 3 stars on a cucumber. Only 5% of products receive 5 stars. The juice is transported to Switzerland as a concentrate. Accordingly, the emissions are very low. Apple juice from the region generates fewer emissions, around half as much. But both juices are in a top position in terms of the overall range. Kind regards, Angela
