I would have remained the satisfied and loyal Migros customer I have been for many years if recent developments hadn't encouraged me to follow my friends' example and look elsewhere...

My first disappointment was that the 1.5L organic apple juice disappeared from the shelves in spring 2011, which led me to discover the advantageous offer of organic stores in neighbouring France.
Then it was the turn of alfalfa sprouts, in 100g packs for Fr. 3.20, to disappear before reappearing a few months later in 50g packs for Fr. 2.55, an increase of ± 60%! For the record, you can still find these same sprouts from the same producer in the same original 100g pack and at the same price at last from the competition in Geneva. They also offer a 250g pack for Fr. 5.40...
Budget peeled tomatoes at Fr. 0.90 for 1kg have been replaced by 450g cans at Fr. 0.45, an increase of ± 10% and, above all, a doubling of containers and therefore of waste for the same use.

These disappointments with the evolution of the products are accompanied by the disappearance of the prices on the merchandise, which helped maintain Migros' image of excellent customer service, and which in turn confronts the Migros customer with finding products for which the price is not always indicated. This latest decision by your management is certainly highly questionable: for a small reduction in logistics costs, it has done away with what made a real difference, a brand image. From that point on, with a service that's levelled out with the competition, it's only natural that customers should defidelize themselves and, at the very least, divide their purchases according to their interests among their various suppliers, including abroad whenever possible.

In conclusion, in these more difficult times due to the improved offering of the competition (Lidl, Aldi, cross-border shopping), one might expect Migros to react by improving its offering and customer service rather than the other way round. So it's hardly surprising that its branches are emptying out and that it is now having to cut back on staff (-100 people in Geneva), which is not a very reassuring sign for its future...