As I can't find item no. 1603.711 anywhere in the product lists, I'm rating it this way.

After my old silver insulated bag for groceries from the freezer section had reached museum maturity, I bought a new one a month ago. Two different models were on offer at MMM Bern-Marktgasse, a cheap one made of paper (which I didn't trust because of its unsuitable shape for the bike rack), and one made of plastic for CHF 2.20, white with a print of ice cream sticks and cornets on a light blue (ice cream/sky) background. I opted for this one, hoping to have got hold of a sturdy and hard-wearing shopping bag. Think again! Today, on the second (!) use, one side tore more and more, the seam was so badly welded. I was lucky that the goods didn't end up on the street. 98 g of plastic (after removing the wooden stick to stabilize the handle) ends up in the waste after two uses, sustainability sends its regards.

Conclusion: unsatisfactory, 0 stars
And in future I will pack my frozen food in a non-insulating but reliable cloth bag that has been in use for 16 years.