IP Suisse meat range

IP Suisse Fleischsortiment

Dear Migros, dear community For some time now, Migros has been greatly expanding its meat range through IP Suisse. To be honest, I can't quite understand this. Why are they introducing a new range that clearly has lower animal welfare standards than organic products instead of expanding the organic range? I am convinced that there is more demand for organic products than for IP Suisse. I also find this questionable in terms of sustainability/environment, as Migros always advertises how "green" they are and how they are committed to future generations... What do other customers think?

(Machine translation)

All replies (4)

Yoliboli

I can well imagine that organic meat is too expensive for many consumers. So I would prefer them to buy IP Suisse instead of buying meat from abroad.

(Machine translation)

Guest

@rahelska : I see it differently and don't want to deal with the advantages only via the price issue like @Yoliboli, even if this is an important argument and the term "organic" is also a hodgepodge of terms that nobody can keep track of: EU organic, Bio-Suisse, Bio-Knospe, Demeter organic and even Migros organic. What's more, the term "organic" is used - or misused - for all possible and impossible items for sale.... When it comes to organic, I only have confidence in the organic farm store that I know personally and whose owner I know and that's it.... IP-Suisse is a clear label within Switzerland with a set minimum standard and also important for me: it is domestic production https://www.ipsuisse.ch/ It may be true that Migros - as well as the competition - is increasingly promoting this label - but not at the expense of organic, but in contrast to non-certified food. Below is a link from a critical evaluator https://www.wwf.ch/de/lebensmittel-label-ratgeber/ip-suisse - critical voices should also have their say...

(Machine translation)

Nachtspalter

Deleted because for some reason the comment ended up here instead of in the right thread.

(Machine translation)

M-Infoline

Hello rahelska, thank you for your message. In principle, we are not introducing a new range, we are simply replacing Migros' own TerraSuisse brand with the IP-Suisse label, which is in the background. By introducing the IP-SUISSE "Käfer" label throughout Migros, we want to send a signal to consumers and producers. Our aim is to further strengthen cooperation with sustainable Swiss agriculture and thus continue to implement many initiatives to protect the environment and improve quality of life in the future. Our customers should be able to rely even more on widely recognized sustainability standards. The label should be easy to recognize and help with everyday shopping. There are no plans to abandon the organic label. You can find more information here: https://www.migros.ch/de/unternehmen/medien/mitteilungen/show/news/medienmitteilungen/2020/migros-ip-suisse.html. Best regards, Noemi

(Machine translation)