Idea for Migipedia crowdfunding

Idee für Migipedia-Crowdfounding

Time and again, readers on Migipedia are asked to place various options for a product. For example, to launch a mojito syrup or something else.

Why not start with the following variants:

1) Which brand product would you like to see on the Migros shelf?
Be it Sprite, Alpro, Barilla or something else. Emmi Caffe Latte

2) Which old Migros product would you like to see back?

This idea factory would also increase the interest of individuals to give their input here and perhaps be more active again.

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All replies (5)

Frederica

@EEnergy

Do you want to make a name for yourself? We had it all years ago? ?

Greetings from a connoisseur and not a whiner looking for attention!

Istanbul

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Dragonball

Profiling? Oh no.

And what has it achieved? That products continue to be launched that no Migros customer is looking for, and are discontinued after a while.
To put it pessimistically, all products are failures.

Greetings from a connoisseur who doesn't have to comment on everything...

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Guest

Hello Eenergy

Thank you for your message. When it comes to products developed by Migipedia users, a basic distinction must be made between products that are intended for the permanent range and those that are deliberately introduced for a specific period of time. The Toni Marroni muffin, for example, was developed specifically for the fall/winter months.

The Gruyere Blévita, which were also developed thanks to Migipedia crowdsourcing, have been the absolute favorites of our customers since their launch; not only are they the best rated of all by the community, they also sell very well. And the brownie chocolate is currently an integral part of our range.

The syrup crowdsourcing worked so well that we not only launched a mojito syrup on the shelves, but also the apple-kiwi and piña colada variants. We even repeated the crowdsourcing process to find a winter syrup.

As you can see, the products are not failures.

As far as branded products are concerned, you know that we mainly rely on our own brands. Thanks to the community, however, we have already added Vanilla Coke to our range.

Best regards
Tanja

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Dragonball

Apart from the syrup, I underestimate your contribution.

However, these products were a few years ago.

(except for the Toni Marroni..)

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Frederica

I have another item like this in a bookcase. Unused! It was the most expensive and biggest flop on Migipedia: the Migros Monopoly!

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