I am unable to understand because I only understand German
Migros is a company that operates mainly in Switzerland,
Why doesn't Migros use Swiss names?
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All replies (8)
Hello Migiking-1,
... in Switzerland, in addition to German, we also have French, Italian and Romansh.
I assume that you wrote your text on a computer and not on a "calculator" or "ordinateur".
In your vocabulary you probably use foreign language expressions every day, such as Salü, Ciao (tschau), Bike, Raves, Skating, Speed, Snowboard, Kids, Fast Food, Take Away etc.
When communication crosses language boundaries, "codes" are often used, which are very often condemned as "Englishification" or "Americanization". This trend is unstoppable and is being intensified by globalization and computerization. Product names and buzzwords, on the other hand, would have to be the same in all four national languages to be effective - which is impossible! The already naturalized and practiced English is therefore a contemporary solution.
Greetings Istanbul
Whether a *timely solution is always a good one remains to be seen. In any case, the German translation of the brand name "Ich bin" also seems pointless to me - or I am simply too stupid to recognize it. I'm not soap or shower gel and I'm still worth something even if I don't use the products in this range. Either way, three letters that have coincidentally found their way into an English expression and have no connection to the product or product line.
This brand name really is one of the most stupid things I've come across in Migros, which is already far too Anglophile. "I am" - what's that supposed to mean? Pure nonsense.
Guest
I think it's great! It stands for a modern Migros.
If a "modern Migros" has to be characterized by moronic brand names, then so be it! Coop is also modern, but I've never come across anything so borderline stupid there.
Guest
Borderline debiles... Hihihihi
It's too silly for me. Sorry. If it doesn't fit, just buy something else.
Migros has enough different lines for that.
Hi Tabasco
If you can identify with the name, I think it's great.
It doesn't mean anything to me and I don't buy these products either.
You said it right, there are plenty of others.
Modern means something different to me.
Which would be ok for me, e.g. I am Migros
I could understand that
Greetings
Migiking-1
Guest
Oh man, are you buying the product because of the quality or because of the name?