i think the beta-glucan heart bread is great! i don't necessarily buy it for its health benefits, but for its taste. it also stays fresh for a long time and keeps well.

BUT

it has one very negative point: the packaging!!! i don't know why the packaging is only so lousy for the heart bread: with every loaf i've bought so far, the "crumbs" fall out of the part that's actually taped shut and often it's not taped shut at all - so it has two open sides!!! this is particularly troublesome, as there are lots of little seeds on the crust of the heart bread, which then scatter all over the kitchen when it's unpacked...

it would be great if this packaging could be adapted - with the other breads, everything sticks perfectly...