For some time now, we have been listening to an audio message when shopping in Migros that advises us not to shop in the "Grosser Kanton", i.e. Germany. The term "Grosser Kanton" for Germany was used in a xenophobic sense as early as the 19th century in connection with the immigration of Germans to Switzerland. Due to the experiences of the Second World War, it was further charged with resentment. Today, and especially in the Basel region, this resentment no longer has any place. It is difficult to understand why Migros does not check its advertising slogans for verbal slurs of this kind.