I think the new "Migros belongs to the people" advertising campaign(http://www.persoenlich.com/kategorie-werbung/migros-lanciert-schweizweite-dachkampagne) is great, especially the "Product Idea" spot(https://youtu.be/lRchWBZO7bE), especially as I've already made fun of vegetarians/vegans here who still want something that looks like meat but isn't. ?