This morning I discovered peeled asparagus from Juckerhof in the refrigerated section of Migros Jona (Zurich Cooperative). I thought: Cool, I know exactly where they come from. On closer inspection, I realized that they were even peeled. I didn't buy them because 1. there was no price label either on the packaging or on the shelf (so I don't buy anything anyway if I don't know what it costs) and more importantly: 2. the asparagus were wrapped in plastic foil in a plastic tray. Just now, somewhere on the internet, Migros' sustainability advertising caught my eye again. If you want fresh asparagus, you can peel them yourself, then you don't need so much plastic packaging. That would be much more sustainable: less packaging and from the region to boot!