I'm standing at the checkout with my beloved Fun-Cornet strawberry, CHF 1.60 counted out and my Cumulus card. When the cashier gives me the amount of CHF 1.95, it almost hits me! When I ask her, she confirms the price and rules out the possibility of an error. Stunned, I dig the remaining 35 centimes out of my wallet. Not bad, a price increase of a whopping 22%! That within four weeks (on 27.04.2018). Bravo Migros. This certainly won't win any more customers...