As a childless couple with a cat, we also feel like a family. Why are we excluded from the Famigros offers?
According to Wikipedia and other sources, the term "family" comes from the Latin "Hausgemeinschaft". In the modern world, various alternative forms of living have emerged:
- One-person household
- Single parent household
- Non-marital cohabitation
- Childless marriage
- Separate cohabitation
- Shared flat
- Same-sex civil partnership
- Same-sex marriage
- Rainbow family
- Long-distance relationship
...
Do you really want to exclude a large proportion of these people, or are you planning to launch a separate loyalty program for all forms? And please don't call it cumulus now. In any case, I find the use of the term "family" somewhat misleading.
Please change the terms and conditions so that everyone can participate, like at Coop. We would be delighted to benefit soon and not feel like a second-class customer at Migros.
All replies (5)
Guest
Hello umueller, thank you for your message here on Migipedia. The basic idea of Famigros is to support families with children with help and advice. The Famigros homepage(www.famigros.ch) is at the heart of this. The offers are also primarily aimed at families, so someone without children benefits very little from a diaper campaign.
Despite your request not to mention Cumulus, I have to do so anyway. In addition to the Cumulus vouchers that you receive every two months, as a Cumulus customer you benefit from various savings campaigns, e.g. here: https://www.migros.ch/cumulus/de/cumulus-angebote/cumulus-angebote-alle.html?ForceMigrosClassic=1&adwordssort=weihnachten&gclid=CJbxgJWBl7sCFQdY3godiSgAcw
Of course, we won't forbid you to register with Famigros and we don't control it either :-)
Best regards, Cristina
Guest
@Groovy
After Cristina writes: "Of course we will not forbid you to register with Famigros and we do not control it" you can enter your cat instead of a child when registering...
☼
@cristina
After your comments, I'm actually inclined to think about whether I should just invent a child so that I can register with Famigros. I'm not even concerned about all the additional offers, just the multiple cumulus days that are always held for Famigros members. As I have to get by on very little money, it would be nice if I could do a 10x Cumulus purchase more often...
Dear Cristina, nice answer, but has a slight aftertaste of canned food... ;-)
Consider the following: Migros now offers a 10x Cumulus voucher every week for singles and childless couples... or one day a month on which couples with children pay 10% more than others. Want to bet that this story would be on the prime-time news? The cries of discrimination would be huge.
Instead of cheating my way into a loyalty program as suggested, I'd rather the terms and conditions were changed.
Guest
Dear umueller
Nice example, but it misses the mark a little. We don't just support families on a whim or to discriminate against other people.
It is undisputed that a family has more expenses than a couple without children. In addition, families often have to get by on just one income. As a result, families generally have less money to spend.
Supporting families is also an investment in the future. Because without children, Switzerland will soon look very old.
I'm sure that makes sense to you. Have a great day and best wishes, Cristina
Dear Cristina, thank you very much for your clear statement. I take note of Migros' customer policy.