The whole world is talking about the footprint, co2 until you have an overdose, organic because of the animals, vegan... But what about the people? For example, there is the di-fair-milk project in the canton of zurich, where it is guaranteed and declared that the farmers get more for their production. you see it here and there with cosmetics, for example in dm or something. for example, for every hand cream a tree is planted or for every pack of diapers there is a child vaccination in a poor country. i would pay it if i knew where the surcharge was going