Excel cat food design
Excel Katzenfutter-Design
Guest
Do you also know this: you are standing in front of the cat food rack and only after a meticulous search do you find out which of the EXCEL wet food packages that look the SAME are suitable for junior, senior and adult? which contain ragout and which jelly/sauces? and whether beef, veal, fish, etc.?
i find this soooooooooo unnecessary and easy to change with a different design:
e.g:
why not use one background color per theme (junior, adult, senior) - the bags for the bread flour types can also be used (yellow, pink, green).
or instead of the background color a different cat's head (red, tiger, black etc.)?
then there would be enough space for the contents of the food bowl :-).
it gets really great when the outer packaging is removed and only the food bags are left on the shelf at home. NO CHANCE of finding out which is adult and which is senior food! HELP dear migros designers - come up with something and implement it quickly!!! a stamp alone would create clarity....
who thinks along?
All replies (2)
Hello zipp18,
I can't understand what you're saying, because I don't have any organizational problems when buying "exelcat". The varieties are structured by color.
I buy two boxes of 24 bags every fortnight. The containers with the "jelly delight" and the "sauce feast" are labeled differently. For fish, the text is highlighted in blue, for poultry in yellow and for meat in red.
The bags have the following colors: tuna; azure, white fish; light blue, shrimp; pink, salmon; light purple, duck; brown, chicken; yellow, poultry; curry, turkey; light blue, beef; dark red, rabbit; green, lamb; light green.
The varieties are therefore easy to distinguish, unless you suffer from Daltonism.
By the way: Exel cat food is not "Excel" ;-)
Greetings Istanbul
Hello zipp18 and Istanbul,
I also have no problems finding the right variety. It's actually written clearly on the packaging and on the sign on the shelf. The few seconds it takes to find it don't really matter.
At home, for example, you could put two or three boxes in the cupboard. Put the junior food in one, the adult food in the other and the senior food in the last. Should theoretically work ;)