Hello, dear Migros team,
As a customer, I expect one thing:
to bypass the middleman for customers, to be reasonably priced through own brands, to offer customers goods through partners such as Alnatura, Dm and Tegut (part of Migros) that the competition does not carry.
I also tend to be rather critical here, because Migros should also benefit from something. Only praise doesn't get Migros anywhere.
Instead of constantly launching flop products here (although there are certainly some top products), I would be happy if Migros listened to customer feedback.
There is a long debate about whether cottage cheese should really have sugar in it. It would be possible to invite some commentators to Zurich to solve the problem together.
Eisweiss Brot Hell is demanded and still mourned -> Migros launches Eisweiss Brot sliced at a much higher price. Migros refuses and does not want to revive the light-colored protein bread. (of course when it was only available in 3mmm stores)
Alpro soy milk was a tiresome topic. Migros completely missed the point. What does Coop do? It launches Alpro!
Customers demand Skyr. What does Coop do? It launches Skyr.
Customers demand liquid egg white. What does Coop do? It launches liquid egg white.
Migros sticks to its guns. It only carries its own brands in the dairy segment. But Migros is not very innovative. It took far too long to launch such products.
The euro has been at 1:1 for around 1 1/2 weeks....
What is Migros doing? Coop and Lidl have announced price reductions. Coop even 1000 products. Lidl even slashed the price of some products by 25%. Migros gave in because it was worried about its image as price performance leader. Migros announced price reductions F and vegetables.... I have to give Migros points here. I check the prices here from time to time. MIgros is not that bad....
I also saw the media release with the price reductions. Firstly, I trusted Migros and thought "wow, that's something. Today I paid a visit to Migros to compare other prices.... But I was very disappointed. Migros has only knocked off the 10 products it has listed. In the dairy range there are almost no markdowns. I also did a price check at Lidl and Coop and saw how the price of some products had changed.
Migros wants to change the card law, free trade, Cassis de Dijon, Pararell imports. But right now, I don't sense any will on the part of Migros to change anything. No, Coop and Lidl are leading the way here (well, they also have more branded products).
That's why it took me longer to do the interview with Migipedia...
What use is my profile on Migipedia if my opinion is not taken into account in the end?
What Migros would now bring to the fore would be more aggressive price negotiations.
And it will have to negotiate very hard on one issue:
Drugstore items:
A picture from 20 minuten from dm drogeriemarkt on Saturday.
I bet MIgros in Reutlingen will have sold a maximum of 5% of what dm did on Saturday....
And if Migros doesn't react, the borders in Lörrach, Rheinfelden, Waldshut Tiengen and above all in Constance will become even bigger. And the drugstores and supermarkets as well as discount stores would not look like this dm drugstore.
But I have to let out my frustration... as someone who lives close to Germany, this steady increase is frightening...
All replies (4)
And drugstore items would not have to be reduced from
7.50 to 6.80... (which in Germany are sometimes 2 euros) but 30%...and more
Although this does not apply to Migros. A wax bought in Kaufland: 2.95€... in Coop it costs 10.85fr... but this shows the very blatant examples in the drugstore and cosmetics department.
Guest
Hello Eenergy
Thank you for your message with your numerous thoughts and suggestions on topics relating to Migros. You are right: we are happy to receive criticism here - because we are also convinced that we are making progress thanks to our committed and sometimes critical customers.
The feedback we receive from you here on Migipedia, on numerous other platforms, by telephone or directly in the stores is very important to us. We try to respond to this wherever possible and design our range to meet the needs of as many customers as possible.
As you know and have also mentioned, we attach great importance to our own brands, which still make up the absolute majority of our range. Many customers value precisely these private labels. Holding on to this sometimes requires decisions that are not equally understandable to everyone - such as not introducing Skyr yogurt and not including any Alpro products in our range for the time being.
Migros has already announced that it will pass on any discounts resulting from the strong franc to its customers. We have already done this for the first products. A price reduction will follow for other products as soon as the stock of more expensive products has been used up. Exactly when this will be varies from product to product - but we are constantly reducing prices.
I would be happy to discuss your idea of inviting some Migipedia members to Zurich to discuss the various topics you mentioned with the team. We have already done this - the exchange with you is very important to us. And not just here on Migipedia, but also in personal conversations.
I hope you can also understand our view of things - even if it may not always be comprehensible.
Best regards
Tanja
Guest
Well. Many of your own brands are not produced by the Migros industry, but are sourced from foreign or other Swiss suppliers. Using your argument, you couldn't have introduced the new Greek-style yogurt, for example, because it doesn't come from the M-Industry. The pizza range includes pizzas from Nestle. Many Annnas Best products do not come from M-Industry either, etc.
Your answer shows the problem with Migipedia: Migipedia creates expectations that Migros cannot fulfill. As a loyal Migros customer, I find Migipedia in its current form rather damaging to the company's image.
For example, it is a mystery to me why Skyr cannot be included in the product range. The fact that the M-Industry didn't develop it shouldn't be an argument. Otherwise you would probably have to remove various products from the range (namely 2/3 of the range according to your own advertising statements!!!).
Actually wrong.
Migros does not use any branded products (from abroad) in its yoghurt and dessert range....
There are only 3 suppliers: Lanz Molkerei, Elsa and Emmi...
Many of Anna's Best products are indeed from Migros, as are almost all pizzas (with a few exceptions)....