Dear Migros,
what if certain information was laser-printed directly onto products instead of wrapping them in plastic?
On Thursday evening (August 29, 2019) on France 2's Tout compte fait, they were talking about, among other things, all that plastic used to package organic fruit and vegetables. They filmed a company where they wrap food in plastic and the amount of plastic they can use there per day. So one of the employees there developed a laser that simply peels off a thin layer of the produce's skin and writes "Organic" on it.
It's a win-win situation: a better image for the company selling the products in the store, and less waste for customers. What's more, it saves space for the company packaging the products, as it no longer needs to store tons of rolls of packaging.
Hopefully, my message will inspire you, because frankly, are we talking about single cucumber packaging?
Thank you in advance for your attention.
Best regards,
Yasmina Dersi
All replies (2)
Hello Dersi
The question of packaging is at the heart of Migros' thinking, and I can assure you that any new product is tested by our experts.
t should be noted, however, that in addition to its role as an information medium (in this case, identifying an organic product), packaging also fulfils an important protective function, notably against premature spoilage or drying out. Careful consideration should therefore be given to whether a package can be replaced by a luminous tattoo or a sticker without adversely affecting product quality and shelf life.
At present, this method is still in its infancy. Although luminous tattooing has already been the subject of many communications, there are few items for which it can be used. This method is still in the development phase. We will continue to monitor this subject and carry out further tests if we observe qualitative progress.
I also invite you to find out more about the many myths circulating about packaging: https://generation-m.migros.ch/.../emballage-ecologique.html
Sincerely
Silvia
Hello,
The subject is very interesting and Silvia_Mirgos's answer concerns me. I'm well aware that Migros is looking for innovation on the subject, so we need to radically do away with plastic bags for fruit and vegetables.
In France, biodegradable bags are available in almost all the supermarkets I visited. Although they are more expensive than the bags on offer today, Mirgos can recoup the cost with the price margin applied, so that the consumer is not short-changed.
In Germany, consumers open the packaging after the checkout to use their own medium (box, bag, topperwear, etc.).
By looking at what our neighbors are doing, we consumers can already limit our waste.
Best messages