Hello Mueti56 We have actually taken Eimalzin milk chocolate (article no. 1002.008) out of our range. It is important to us to remain innovative and adapt our products to the market. Since CW29, we have been stocking certain Ovaltine products in our range: Ovaltine Crunchy, https://produkte.migros.ch/ovomaltine-crunchy (new for Eimalzin milk chocolate, 100200800000) Ovaltine Choc ovo, https://produkte.migros.ch/choc-ovo (new for Eimalzin malt cubes, 101502800000) However, we have only replaced certain Eimalzin products and have not completely discontinued them. We will continue to stock the following items in the Eimalzin range: https://produkte.migros.ch/branches-eimalzin as well as the Eimalzin 50s and Eimalzin 30s branches in promotional format. By introducing specifically selected branded products, we are responding to the wishes of our customers. When shopping, they choose our strong own brands and specific branded products. In order to make individual product ranges more attractive, we supplement them with branded articles. The expansion of the Migros range with branded articles remains an exception. Our strong own brands continue to make up the majority of the range. Best regards, Angela

Look, there's already a discussion about Eimalzin... You're not the only one who's upset...

It's just always the same - everything has to be newer. Migros is all about the money, customer wishes are simply ignored and laughed at if possible, people are so stupid and buy the other stuff too. I will now concentrate more on other shopping opportunities and do my shopping there. Migros doesn't belong to the customers, they just laugh at them.

Hello :) Yes, I think so too, you want to save money everywhere and then you end up just taking out all the products and replacing them with cheaper ones. Then we just have to shop elsewhere.

How do you find out what customers want? Most customers know exactly whether they want Eimalzin or Ovomaltine and then simply go to the relevant store, i.e. Migi or Coop or whatever. I'm just waiting for Eimalzin and the Frey chocolates to be completely discontinued because of customer wishes.

It's hard to believe that you read the new K-tipp today 😉 Expensive Ovomaltine instead of cheap Eimalzin!!! Migros is adding more and more branded products to its range at the expense of its own brands. Migros has grown up with its own brands, such as Aproz, Blévita, Candida, Eimalzin, Farmer, Mifloc, Potz, Valflora and Handy washing-up liquid. The products from Migros' own factories guarantee lower prices than branded products and often score well in quality tests by K-Tipp and "Saldo". But today's Migros managers seem to be increasingly abandoning the previous strategy. They are constantly placing new branded products from other manufacturers on their shelves at the expense of their own brands. Random sample in 100 Migros stores: K-Tipp took a close look at the product range in 100 stores in all regions of the country and counted the availability of comparable products. Some examples: 400 gram bag of Ovomaltine: It is available in 99 out of 100 Migros stores, while the 500 gram bag of the own brand Eimalzin is only available in 60 stores. Heinz ketchup: This classic is available almost everywhere, whereas M-Classic ketchup is only available in a quarter of stores. Thomy mayonnaise in a 170 gram tube: It is available in 86 stores, M-Classic mayonnaise in less than half. OB tampons mini: Migros stocks the branded tampons in 97 stores. The own brand Molfina is only available in 59 stores. Caotina powder: The breakfast drink from the Wander company can be bought in 96 out of 100 stores. The own brand Califora is only available in 72 stores. Branded products are twice as expensive: Migros writes: "The 80 percent share of own brands in the range is set and undisputed." But it fails to mention that the entire own-brand range is only available in very large stores. There is no room for it in small stores. As a result, many own-brand products are removed from the shelves, which has consequences for the wallet: for example, OB tampons cost three times as much as the corresponding tampons from Migros' own brand Molfina, and the medium-hot mustard from Thomy is more than twice as expensive as the mustard from Migros' own brand M-Classic. On average, the branded products in the K-Tipp sample are twice as expensive as Migros' own goods.


It also happens that own brands disappear completely from Migros stores: Tresella, Migros' copy of Ragusa, for example, has not been available for years, nor has the Rivella imitation product Mivella. The increase in branded products on Migros shelves is also likely to have an impact on the budget line M-Budget: K-Tipp pointed out years ago that shopping in small Migros stores is more expensive than in large ones because far fewer M-Budget products are available there (K-Tipp 8/2014 and 4/2016). Incidentally, Coop has significantly fewer own brands in its range than Migros. But in case of doubt, Coop also gives preference to branded products. Example: Pampers size 5 diapers are available in 91 out of 100 stores, while Coop's Naturaline diapers are only available in 32 stores. They cost 39 francs per 100 units, whereas the Pampers diapers cost 47 francs. https://www.ktipp.ch/fileadmin/content/magazine/ktipp/2022/04/Bilder/6tabelle_markenartikel.png Source: K-Tipp 04/2022

Ovi also has advantages: 1. it is and remains a Swiss cult product, and is still produced for us here https://www.wander.ch/ovomaltine-staerkt-den-produktionsstandort-schweiz, 2. unlike Eimalzin, it no longer contains eggs in its recipe, which is good for allergy sufferers and the environment, 3. Ovi tastes much better than Eimalzin, doesn't it? We think so.

I like Eimalzin much better than Ovi. Tastes differ, don't they? I notice that the highly praised Ovo is now mislabeled, as it is now missing an ingredient that gives it its name, the egg (ovo!).

...and this: "Migros bosses think past customers" Branded products are increasingly crowding out cheaper own brands at ¬Migros. K-Tipp reported on this in the last issue. Many readers are outraged. Reader Anneliese Moser (name changed) writes to K-Tipp: "Why should I buy the expensive Toblerone when Mahony is cheaper and tastes even better?" Andreas Schmidt from Roggwil BE also writes: "I find it regrettable that Migros is prioritizing expensive branded products." Théo Buff from St. Gallen, once an apprentice at Migros, complains: "In smaller stores, own-brand items are often no longer available." And Isabella Heer from Winterthur ZH is resigned: "The Migros management has obviously been taken over by the usual globalization clique." In the last issue, K-Tipp scoured the product range of 100 Migros stores in all regions of the country and checked the availability of comparable products (K-Tipp 4/2022). This revealed, for example: The breakfast drink Caotina was available in 96 stores, while the cheaper Migros Califora was only available in 72. Heinz ketchup was available in 97 stores, while M-Classic ketchup was only available in 28 stores. No wonder readers like Marco Brügger from Glattfelden ZH wrote: "At some point, I won't have a reason to go to Migros anymore." Because: "The German discounters do it better with their excellent own brands. Migros is doing away with itself." For Karin Thalmann from Winterthur ZH, one thing is clear: "I'm now going to Aldi and Lidl more often." Many own brands were suddenly gone: readers regret that Migros has secretly removed many own-brand products from the shelves: The Sunlux light bulbs, for example, the Blox chocolate bars, the Bellena cosmetic products or the Delizio tea capsules. Some own brands still exist, but have been thinned out: Eimalzin products are still available. But the Eimalzin chocolate bar has disappeared - in favor of the more expensive Ovomaltine chocolate. Customers are also very displeased on the Migros platform Migipedia.ch. The forum brings together many Migros fans. But the criticism is clear: "The Migros bosses don't think about the customers," writes one Migipedia user. Or: "Always putting new products on the shelves. Is that necessary?" Or: "Alnatura, Lindt, Ragusa and Ovomaltine are displacing tried-and-tested Migros classics." In response to customer criticism, Migros says it wants to "refresh the selection", create "space for new products and trends" and adapt to "the latest needs". However, customers suspect that Migros wants to increase sales with more expensive branded products. One disappointed customer writes: "Migros is the Swiss master of lazy excuses." Source: K-Tipp 05/2022 from 09.03.2022 Text by Marco Diener.

Inexpensive products are often missing from the shelves! Migros and Coop constantly advertise their low-cost lines. However, many products are not to be found in the stores. At Coop, for example, there are four types of jam under the Prix Garantie budget line: Apricot, Strawberry, Raspberry and Cherry. The apricot jam is available in practically all Coop stores, whereas the cherry jam is almost only available in the country and in large stores. And the same applies to many products in the low-cost lines of Coop and Migros: Migros has over 700 M-Budget products in its range, while Coop has as many as 1300 Prix Garantie products. But in many stores, a large proportion of the low-priced goods are not available. This was revealed by a large K-Tipp sample of 50 randomly selected low-cost products in 160 Coop and Migros stores. More low-cost products in French-speaking Switzerland! The most important results of the sample: at Coop, only just over half (53%) of the 50 low-cost products searched for were available across all stores in German-speaking Switzerland. Migros fared slightly better, with 70 percent of the searched-for products on the shelves. The stores in French-speaking Switzerland are much better stocked with cheap products than those in German-speaking Switzerland. At Coop, 60 percent of the products were available there, at Migros even 77 percent. In the countryside, the selection of cheap line products is significantly greater than in the city. For example, the supply of these products in and around Altdorf is much better than in nearby Lucerne (see chart in PDF). The range of cheap products is particularly large in the border regions: in and around Delsberg in the canton of Jura, for example, 70 percent of the products sought are available from Coop and 88 percent from Migros. The range of low-price products is particularly small in Berne and Zurich and significantly smaller than in cities close to the border, such as Basel. The range depends on purchasing power! Conclusion: Coop and Migros keep the range of low-cost products small where purchasing power is higher in the cities and suburbs. And they offer a wide range of low-cost products where there is a threat of shopping tourism in border areas. Migros openly admits this: "In border areas, the high level of shopping tourism has an influence on the product range." And: "In urban areas, households tend to be smaller, while M-Budget packs are often large." Coop says: "The size of a sales outlet is decisive. For example, Coop tends to have smaller stores in urban areas, which has an impact on the number of products." For this reason, K-Tipp also looked at the situation in the town of Uster ZH and the surrounding area. This is because Coop and Migros operate many small stores there as well as large ones. The result: the stores in the Uster region are twice as well stocked with low-cost products as the stores in the city of Zurich. In the Coop stores, 61 percent of the products searched for are available, in the Migros stores even 83 percent. Coop explains that "the demand of the respective customers is relevant" when designing the range. It is therefore surprising that Prix Garantie cervelats are only available in 13 out of 100 stores, while apple spritzer is available in 95 stores, and that M-Budget iceberg lettuce is only available in 27 out of 100 Migros stores in German-speaking Switzerland. Exotic surimi sticks, on the other hand, which are certainly sold less, are available in 90 out of 100 stores. Where are which products available? Customers can check from home whether a budget line product is available in the surrounding stores: enter the product you are looking for on the Internet at coop.ch. Click on "Check availability in store". Then enter the town or city. A list of stores will appear. On migros.ch, click on "Products in stores" and enter the product you are looking for. Enter the location under "Availability in our stores". However, the Migros and Coop search engines do not work reliably. The following usually helps: Enter keywords such as "Migros", "M-Budget" and "aluminum foil" on google.ch and then click on the link to Migros. The same procedure can also be used at Coop. Source: K-Tipp 10/2022from 17.05.2022 Marco Diener. Comments on this article! Coop: cheap through discount promotions, but... Unfortunately, discount promotions at Coop are also largely unavailable. Weekly promotions marked with 1) in the brochure are only available in large stores, good. But many other goods in the brochure are not available either. It is even more annoying when discount coupons cannot be used because the goods are not available. Even if they are supposed to be available in a selected smaller store according to the Internet, you can't get them even when you ask, not even on a later day of the offer week. If you then look at the cardboard stands displayed in front of the exit where unused coupons are collected, you realize that you are not alone in your annoyance. Then there is the number of shoppers who had activated the discounts on their cell phones and were unable to redeem them. We live very close to the Coop near the border, often shop(d) there and can therefore judge this matter very well. by Jixxy 19.05.2022, 09:12