Disney lure

Disney-Lockaktion

Guest

Dear@Marina_Migros

I have a couple of questions about the current Disney lure campaign that Migros is currently using to lure customers into the store. Let's see if and how they are answered:

1. migros always claims to be so social after all. Does it fit in with this that they are using children to try and increase sales?

2. in order to benefit from such a bonus, I have to collect 20 stickers, i.e. spend at least 400 at the Migros checkout. But the bonus is almost worthless, the license fees to Disney certainly cost more than the mini teddy bears, which are probably produced in China as usual and whose purchase price is certainly less than 2.-/piece, including these license fees. All in all, you could say that the discount on these min. 400.- is therefore significantly less than 1%. Is this also the much-vaunted social vein coming to the fore here? Migros seems to me to be the biggest profiteer in this campaign.

I have to say that Migros' new collection passes, for example, are designed in such a way that Migros again seems to be the only profiteer. Once I've reached a collection target, I usually just get a pretty worthless receipt that just wants to encourage me to shop even more.

In contrast to the big competitor; if I reach a collection target there, I usually receive a real gift such as a voucher for free ice cream or sometimes a voucher set for a free brunch, butter, plaited bread, jam, cheese, yoghurt, etc., most of it in organic quality or cave cheese (worth 7.- alone)!

And last but not least, this question: in a recent newspaper interview, a Migros manager said that Migros is run by a cooperative. As I find this misleading, I would be interested to know exactly what he meant by this, because the cooperative members have no say at all in Migros. So what exactly was meant by the statement that Migros is run by a cooperative?

I'm very curious to know whether and, if so, how these questions will be answered.

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All replies (8)

Guest

Dear Riri77

As Marina isn't here today, I'm replying on her behalf. As you are curious about our answer, I don't want to keep you waiting too long.

We have already heard from many families that they are very happy about the plush figures. Mickey and his friends are still very popular and we are of course delighted when children (and adults) enjoy these figures.

There is a lot of competition in our industry and of course we have to advertise. So it's nice if we can do it with something positive like these plush figures.

The figures are intended as a thank you to loyal families who shop with us. It's a small gift that they receive for the shopping they do anyway. Of course, you can also collect them with relatives and friends and there are always days when double stickers are distributed.

If you have a Cumulus card, you regularly receive vouchers from us that you can use like cash. Just like in other places where there's a free ice cream etc. That's great and gives you a direct advantage.

About the cooperative: It's true that we are run as a cooperative. This also means that our profits don't go to shareholders, but are reinvested. That brings us back to the social aspect.

As a member of the cooperative, you can get involved in the annual ballot, the cooperative council and the administration. You can find all the information here:https://www.migros.ch/de/migros-gehoert-den-leuten.html

I hope I have been able to help you.

Best regards

Dominik

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Bascolo

But I wouldn't think it would be a bad idea if there was a certain break between the collection campaigns.

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AlMiDeCoLi

@Bascolo

Basically, you're right and that's how it usually works.
In the current case, however, it seems logical and sensible that the Disney blah blah blah promotion should be followed by Disney plush if you are already offering two promotions with the same theme - Disney - doesn't it?

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Guest

Dear@Dominik_Migros

First of all, I have never denied that the plush figures can be fun for children. But I don't believe that they are intended (by Migros) as a thank you for customers who buy them! That was certainly not Migros' intention. Rather, they thought that if children wanted these figures, they would force their parents to make purchases that weren't necessary, because let's not forget that they have to spend at least 400 euros in a short space of time to get this plush figure, which doesn't fit in at all with your statement that this is supposed to be a thank you! And if I have to buy this thank you at a high price, it's hardly a thank you! A nice excuse, but unfortunately completely implausible!

About the savings passes: What these have to do with the Cumulus vouchers is beyond me, so here too it's just excuses.

On the subject of the cooperative: I have to disagree with you quite clearly here, Migros is NOT run as a cooperative, but by a management, just like a profit-oriented public limited company, which is how Migros already behaves anyway. I recommend that you first find out exactly what a cooperative is and what a truly cooperative-run company looks like. Cooperative management means that the members of the cooperative manage the company through democratic votes. This democratic element is probably the most important aspect of a cooperative. At Migros, however, the members of the cooperative have absolutely no decision-making rights, so I have to assume that Migros is (once again) deliberately lying about this, because I'm sure you know very well that Migros basically has nothing more to do with a cooperative. Except that the profits are reinvested, but this is by no means a social act by Migros, as you want to portray it, but is required by law! So here again you have missed the mark!
But I hope that Migros will no longer need to tell the lie that it is run as a cooperative in future, people are not stupid, you are making a fool of yourselves. But it fits the pattern that Migros likes to claim how social, sustainable or ecological it is, even though that's not the case!

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Guest

Dear @riri77

We are very interested in a constructive discussion. However, if you repeatedly call us liars, we will not continue this discussion.

Best regards

Dominik

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stecki

Sorry Dominik, but I have to agree with riri77, what you community managers have already lied about in this forum is unbelievable. Not just in this post. And you don't believe yourself that the Disney campaign is supposed to be a "thank you".

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Guest

TLieber@Dominik_Migros

I think that's a bit of a cheap way to get out of the discussion.
But I am happy to provide you with two of many examples of how Migros representatives have already lied here:
1. in the discussion about palm oil(https://community.migros.ch/m/Forum-Migipedia/Palmöl/m-p/704102#M34934), the Migros representative claimed the following in response to the accusation that Migros uses 8x more palm oil than Coop: "the proportion of Coop's own range is only a fraction of Migros' own range". This figure is approx. 80% for Migros and approx. 60% for Coop. So there can be no question of a fraction, the Migros representative clearly wanted to suggest that the proportion of own brands is 8 times higher at Migros, as an excuse for the 8 times higher palm fat consumption. Or are you trying to claim that Migros doesn't know exactly how high the proportion of private labels is at Coop?

2. you have just claimed that Migros is run by a cooperative, so are you also saying here that you didn't know what a truly cooperative management looks like? Or are you actually still insisting that Migros is run as a cooperative? And that's not supposed to be a lie?

Migros obviously has problems with being held up to the mirror and instead of providing honest answers to legitimate questions, it simply withdraws from the discussion. It's a shame, but to be honest I never expected honest answers.

Edit: Stecki has already given an example no. 3, that Migros sees the Disney campaign as a thank you for the customers, nobody believes you!

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rbde565

Do we really need this tiresome "children force parents to buy unnecessary things" with every loyalty campaign? Boring.

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