I really enjoy shopping at melelectronics, even if it is a bit more expensive.
But should melectronics be replaced by digitec Switzerland-wide in the future?
https://www.google.com/url?sa=i&source=web&cd=&ved=2ahUKEwjDgc_rs83kAhXPIlAKHYV6DioQzPwBegQIARAB&url=https%3A%2F%2Fwww.solothurnerzeitung.ch%2Fsolothurn%2Flebern-bucheggberg-wasseramt%2Fakzeptanz-test-im-migros-ladendorf-aus-melectronics-wird-ein-digitec-shop-135610022&psig=AOvVaw0hIMoH5wI1LRfxIVZtjPS7&ust=1568450573715621
It could well be that this is Migros' strategy. It's not for nothing that Migros spent so much money on the purchase of digitec... I suspect that digitec's sales are rising steeply, while Melectronics' sales are on the decline; sooner or later Melectronics will be "integrated" into digitec and disappear completely, I'm making a bold guess here. And with digitec, Migros has also received galaxus as a platform at the same time, where Migros could also offer its household goods etc. online...
Sali Hassan2018, there are no plans for this. Digitec Galaxus is examining how digitec stores are received in medium-sized shopping centers. Findings and observations are being gathered at the Langendorf site. The next steps have not yet been defined. Best regards Silvia
I hope it will stay that way, I have had a better experience with Meletronics than with digitec, and the stores are not badly frequented either.
